Social media marketing strategy
The answer to good social media strategy is not just deciding wisely what to do, but also what not to do, and social media channel prioritisation is a key component of our social media strategies. With organic reach becoming ever harder to achieve for commercial organisations, social media advertising is a given, and it opens up significant targeting opportunities. In fact, social media marketing is less and less about the lottery of viral, and is becoming more and more data driven, and social CRM and the mechanics of advocacy are another area we encourage our clients to exploit. We also make detailed recommendations on influencer outreach and digital PR, as well as governance and risk management as part of process, and deliver measurement plans based on metrics that are not gratuitous, but true indicators of business value.