marketing communications strategy catalystmdc

Marketing communications strategy

Whilst most of the work we do is digital, we do not draw the line there where it doesn’t make sense to do so. Our pre-digital marketing careers and, more recently, our experience at handling integrated communications and campaigns as clients means we prescribe the best solution based on the business objectives set. In many cases these leads us to recommend non digital solutions in a variety of channels.

  • Channel agnostic planning

    We are not blinkered but rather pragmatic when it comes to channel planning. If analysis and common sense indicate that print, TV, radio, direct marketing, promotional products or traditional PR are the right options against or contributory to a specific objective, we don’t hesitate to make that recommendation, and integrate it into our channel strategy.

  • Spending the marketing dollar wisely

    What underpins our strategic approach is a determination to get maximum bang for buck when it comes to marketing spend. This does not mean slavishly adhering to lowest cost per click/lead/sale, which might serve short term targets but fail to build equity and consideration for longer term success. Rather a balanced, holistic model of what is going to deliver now and over time. Just as this often means a blend of short term traffic driving and longer term content marketing and SEO measures, so it can mean a mixture of on and offline.

  • Evaluation

    Just as we don’t take a simplistic, short term view of how to spend marketing budget, the evaluation models we propose as part of broader marketing communications strategies take in broad range of metrics, and can include everything from awareness or qualitative brand measures, through to sales and lifetime value; these are defined in our measurement framework which forms part of implementation planning.