digital marketing audit catalyst mdc

Digital marketing audit

Often, a rapid review of a client’s digital presence and the digital context for their business can yield significant insights and identify quick wins and clear strategic opportunities, where there is not the time or the budget for a full digital strategy.

  • Channel review

    A quick look at the client’s website, their search results (in Google), their social channels and a similar review of their competitors’ channels will often be a strong indicator of competitive strength and measure of basic best practice.

  • Q & A

    A telephone conversation or email exchange can provide sufficient insight on objectives, digital activity and learnings to date to contextualise current performance and highlight obvious improvements.

  • Analysis

    Access to a client’s Google Analytics and other accounts as well as the use of third party evaluation tools serve to rapidly isolate areas of relative weakness or strength, for both the client and their competitors.