Content marketing strategy and planning
Content or inbound marketing is now very competitive, as more and more companies jump onto the bandwagon with the promise of greater brand engagement and visibility through enhanced SEO. And to feed the communities they have grown in social media. In this context, our strategies focus on helping clients rise above the tide of “me-too”, bland content. We identify the content that their audiences really have an appetite to consume, find the angle that will differentiate the brand and make its content shareable, and define an approach, process and plan that makes content delivery feasible and affordable. We also outline an evaluation model that proves the value of content to the organisation.