Digital marketing:online videos and motion graphics examples

See examples below of some of the videos and motion graphics we have produced for general digital content, online distribution and TV. These have all been done on modest budgets.

Nexba Cola – FMCG

Nexba were launching their new, naturally sugar free soft drinks in Coles. They needed to drive awareness within their key audience – mothers of children aged 6-12. Catalyst MDC suggested, devised and created a campaign that leveraged their partnership with Surf Life Saving, whom they were supporting with a % of revenue, by showcasing Nippers – quintessentially Australian, and naturally brave – just like Nexba. Initially launched on Facebook, the ad then aired on TV across New South Wales.

GBM Agile – not for profit

GBM Agile is an extraordinary adaptive clinical trial, driven by a coalition of the top minds in brain cancer research. They needed a video that showcased the key players, the ethos of the exercise, and the incredible potential of this new approach. By combining footage taken at a recent conference, and creating a whole motion graphics sequence, Catalyst MDC told a complex yet very human story, for a video then shown at the US Press Club in Washington DC, and to Vice President Joe Biden.

FIIG – financial services

FIIG need a video – fast – that explained the complex category of ‘bonds’. On limited budget and time, we used motion graphics (that worked without sound for facebook) to explain the concepts and messages clearly in a couple of minutes. The video was created in less than a day from start to finish and ran on TV as well as online.

Cure Brain Cancer Foundation – not for profit

Cure Brain Cancer needed a video that explained their new determination and the extent of their progress in international collaboration, whilst reminding the audience of the key, terrible facts about brain cancer and the people they are working for (the patients).

Kennedy Investments – high end financial services

Peter Kennedy knew that gaining personal trust is critical in marketing to selling to high net individuals. We therefore wanted to do a video that not only explained his complex product clearly, but also conveyed the honest and essence of the main himself, so we used a combination of motion graphics and a long interview.

Cure Brain Cancer Foundation – not for profit

Cure Brain Cancer were given the opportunity of some free media on Foxtel and needed a simple video to encourage Christmas donations, building on the theme of ‘give something meaningful’. The motion graphics video created worked without sound (for facebook) and was designed ‘mobile first’ and utilised the brands origami look, tying it into the idea of unwrapping presents. It delivered a positive message, atypical of usual sad appeals, gaining cut through and driving people clearly to a memorable url. It was briefed and produced in less than 2 days.

Catalyst Partners – Accountancy

Catalyst Partners Accountants wanted a series of short videos that focused on some of their offerings to different  customer segments working to a tight turnaround time and budget.