Search engine optimisation (SEO)
Search engine optimisation is not an activity in isolation, but rather underpins everything we do in digital marketing. Obviously content marketing and website build and optimisation, but also social media strategy and marketing, digital channel set up, and SEM (search engine marketing). The old SEO tricks like link baiting and farming do not work with the current Google algorithms, and ‘in site’ SEO is only a tiny proportion of what needs to be done. SEO is multi-pronged, and a discipline and mindset we follow rigorously, all the time.