Digital analytics and reporting
As part of our digital strategies, we deliver a measurement framework as part of implementation planning. As activity progresses, we can then refine that based on detailed planning, and set up reporting as a service. We define in detail the business objectives, the metrics against each of those objectives, the benchmarks, projections and targets for those metrics, the data sources for each, and the tracking and reporting requirements. We focus on providing a concise, meaningful evaluation of digital marketing’s contribution to the business, rather than a large amount of less relevant metrics.