Testimonials about our digital strategy & implementation
“Bill Roberts and Camilla Cooke of Catalyst MDC completed a digital strategy review for NeuRA in mid 2014. NeuRA is a not-for-profit independent medical research institute, with a wide range of disease-specific and fundamental discovery research in neuroscience. It has a diverse audience, from scientific colleagues, to “highly informed lay public”, and donors, all crossing many different disease and research interests.
I’m now writing in April 2015 about ten months after the review was completed – a realistic time to consider the true impact, not just the excitement and possibilities which arose during the process. With Camilla’s and Bill’s excellent strategic guidance, and plenty of subsequent hard work from our staff, NeuRA has:
- near doubled its digital audience size
- implemented an Adwords program with generous suport from Google AdGrants, which has been the main factor in doubling our website traffic since July 2014
- increased web and eDM donations by over 150% over 8 comparable months before and after implementation of the strategy. This result excludes additional income from the “Ice Bucket Challenge”, which occurred just after strategy implementation commenced, and one large gift, both achieved due to better web discovery.
- successfully commenced social media recruitment of medical research participants (one of the significant barriers to faster research)
Bill and Camilla have a rare combination of: genuinely strategic overview in choosing the purposes of digital activity, very detailed understanding of the technical details, insight about the ecosystem of digital influencers, and appreciation of how to implement this within the cultural and values context of a not-for-profit, scientific organisation. We benefited greatly from both the very detailed roadmap which they produced for implementation (with detailed, specific recommendations on tools and optimisation actions), and the simple, high-level goals and measurement framework which they helped us to create.
I highly recommend their professional consulting services.”
Bill’s work is first class and he has provided a number of strategies to help us grow our business. He worked with us right across our digital marketing strategy and I highly recommend his work.
Bill tightened up our digital marketing strategy quickly identifying improvements and driving an increase in the number of leads and a decrease in the cost per lead. Bill gets straight to the point and is effective and I would recommend his digital marketing services
“I recently worked with Bill and Camilla on a digital content strategy and noticed they do three things very effectively:
1/ Drill down on objectives
2/ Assess the external competitive landscape and the available internal tools/resources
3/ Deliver a practical plan of how these objectives could (and sometimes could not) be realistically achieved
They’re clearly passionate people (which helps keep life fun 😉 who know their stuff (which helps make projects successful ;). Looking forward to working with them again soon.”
“Bill has provided excellent service and attention to detail on all our projects to date. Bill and the team responded very quickly to our requests and we were very happy with the end result.”
“CatalystMDC designed, populated and built our new website. CatalystMDC’s dedication, high attention to detail and comprehensive understanding of our requirements was embodied in the excellent outcome they delivered. Their thorough research of our industry and commitment to delivering in a very short time frame (as promised) was remarkable, and appreciated.”
Camilla & her team have been outstanding to work with. We’ve been able to significantly improve our marketing activations and gaining positive ROI. We are seeing higher levels of engagement and improved sales performance. Best in class knowledge of digital. Great to have her on our team!
Bill and his team continues to deliver outstanding outcomes for Infinitas.
“Having worked with Cam on our global social media strategy, I highly recommend her based on her consultative and collaborative approach. We received excellent subject matter insight and strategy guidance from Cam and her team at Catalyst MDC. Further, they provided us with deft ‘hands on’ support when we launched our new website and social media channel focus.”
“I’ve had the pleasure of working with Bill on a digital marketing strategy for my organisation. Bill quickly grasped the overarching strategy of our businesses and has articulated a clear plan for aligning our marketing and outward messaging in support of these objectives. In a complex and fast moving space, Bill is making our lives a little simpler.”
Bill & Cam are the most advanced digital marketer I know and the most thorough and insightful strategist in Sydney, they also gets right into tactical detail to get their clients quick wins producing some of the most practical digital strategy work in the industry. And it’s all backed up by logic and sensible rationales that make most so-called digital marketers look like playground amateurs.
“Just hire her. Anti-jargonistas like Camilla don’t come along too often; she leads, she challenges, she teaches and she does so with a powerful authority that is spellbinding. Her work is outstanding and she is a top chick.”
“I engaged Camilla to help with the ground up digital strategy of an organisation at the outset of a major shift towards mass audience engagement. She very quickly scoped the operating context, identified what we needed, gave excellent, practical advice that worked for our specific needs and was an influential advocate of the strategy to people in the business who were less familiar with digital. More like a partner than external adviser, she is a great sounding board for ideas. She is also terrific fun to work with.”
“Bill has an ability to rapidly deliver effective marketing solutions and programs under difficult circumstances where resources are constrained and deadlines aggressive.”
“Comprehensive and thorough in his understanding of our business and broader industry Bill was able to draw on his wealth of experience within the e-commerce industry to ensure the outcome was nothing short of brilliant. If you’re looking for a digital strategist who will deliver in spades then without doubt, Bill and the team at Catalyst are the right and only choice. ”
“Bill provided exceptional expertise in advising the business to implement a digital campaign strategy for an important strategic marketing initiative.
Bill’s global insights on digital campaign strategies enabled the business to exceed targeted campaign outcomes and significant ROI.”
In a NFP environment where digital had been sorely neglected, I needed digital smarts on board ASAP – and Camilla delivered in spades. She understood the constraints of the NFP world and presented a recommendation that hit the ‘must do’ strategic high notes – as well as covering off a phased A-Z to-do list that was incredibly thorough. Incisive and pragmatic, Camilla understood we needed to deliver results fast.
“I’ve worked with Bill for many years. He has always at the cutting edge of technologies. He has the ability to envisage smart applications and ideas, then harness them to change everyday life. He has a great ability to bring a vision to reality – and then to market.”
“Camilla has outstanding talent in strategic data-driven digital marketing. She brings to any team wisdom and a willingness to go the extra mile to meet tough deadlines. With a strong CRM background as head of eCRM at one of the UKs best digital agencies Cam has kept her skills sharp and focused, becoming one of the best social strategists I’ve come across. “
“Bill was one of the pioneers of interactive marketing and over the course of many years has gained great experience across a range of industries. He’s an incredibly dynamic, creative personality who can balance innovative ideas with sound strategic thinking. His fellow team members and clients enjoyed worth with him. He brings a real positive energy to anything he touches.”
“Camilla understands the digital eco-system like no other and most importantly, she knows the power of data in making informed decisions. Camilla can take the most complex of briefs and distill them down to a single minded proposition executed brilliantly. A rare feat in our Industry and something we should all be envious of. If you are looking for a sharp and brilliant mind, look no further than Camilla for it.”
“Camilla has an exceptional skill in being able to identify and target the critical strategic issues in a campaign. She is a very clear thinker and can communicate with clients at the highest level. She is innovative and excellent in a pitch environment. Her understanding of the digital world is invaluable.”
“Bill is a passionate digital strategist. I engaged Bill to provide us with a roadmap for our mobile offering & how we could integrate with our clients online ad spends across our suite of premium website brands . His approach was well thought out , concisely delivered & provided the basis for our ongoing mobile product rollout.”
“I’ve worked with Camilla many times, and always turned to her first for the toughest issues. She has a razor sharp strategic mind backed up by many years of real world experience, has been a digital advocate since the mid 90’s and carries a critical skill set in data and analytics – a rare combination. Camilla will normally have worked out the right solution before most people see the problem.”
ICUR were fortunate enough to have Camilla as a guest speaker at a digital marketing seminar we held. Camilla created a bespoke presentation for our audience that was totally on point, insightful and engaging. Camilla is a natural on the podium, vibrant and effortlessly imparts her brilliant digital marketing knowledge. She is passionate, up to date and I would highly recommend her as a speaker with digital clout
“I have worked with Camilla for many years & it has been an absolute pleasure for many reasons, some of which are listed below:
– She is of one the best digital strategists in the country
– A digital visionary & lateral thinker
– She makes “things happen”
– Her demeanor & experience inspire absolute confidence from clients
– She is oh so much fun!“
“I worked with Camilla for about 18 months when I was National Head of Digital at 303 Lowe, our clients including Qantas Frequent Flyer, Aussie, Unilever and Challenger. Camilla’s expertise in digital strategy is incomparable. She regularly delivered deep dives on both social media and content marketing strategies, and importantly, the detailed planning she provided was invaluable to clients. Furthermore, her understanding of data-driven marketing, personalisation and marketing automation made her very useful when it came to delivering retention and loyalty recommendations. She has the ability to instil confidence in clients, whilst challenging them, and is a great asset to any pitch team. If you want more than creative campaigns and awards but rather digital marketing that seriously drives business, look no further. I’d work with her again in a heartbeat.”