The term ‘innovation’ seems to encapsulate the thinking of the 21st century. With such drastic advancement in digital technologies over the past decade, a new era of globalisation and interconnection is upon us, and with it, the attitude that creative innovation is not only possible for every organisation, but absolutely essential if it wants to […]
About camilla Cooke
Camilla Cooke is a digital marketing expert, with extensive experience across all aspects of digital marketing and strategy, including social, content, search, eCRM, digital advertising and digital brand development, and has a strong background in data and analytics. She has held senior positions at digital agencies in London and Sydney and was the founding digital partner of New Dialogue (now Tongue). Since arriving in Australia in 2003, the clients she has worked on have included Sony, Vodafone, CBA, Nokia, Microsoft, Dell, ALP, NPS, Virgin Mobile, University of Newcastle, PayPal, Nestle, News Ltd, LG, Cancer Australia, UNSW, Jeminex, Aussie, Unilever, GSK, Challenger and Qantas Frequent Flyer. From 2013-2015 she was the Marketing Director for Cure Brain Cancer Foundation, for whom she managed a full re-brand as well as their first multi-channel advertising campaign.
Entries by camilla Cooke
In 2013, activist and fundraiser Dan Pallotta suggested that the way we think about not-for-profit organisations is wrong. “For 40 years the not-for-profit sector has not been able to wrestle any money away from the for-profit sector,” he said. “Financial incentive has been exiled from the realm of charity so that it can thrive […]
Among the thousands of charities appealing for support it can be difficult to determine where our donations are best placed. From the outside, many charities look the same; impoverished children and their families need sponsorship for immediate aid, healthcare and the education that (many claim) will break them out of a cycle of poverty. When […]
Scott Neeson’s journey to establishing the highly successful NFP, Cambodian Children’s Fund (CCF) could read like the script of a blockbuster film. The dramatic arc of his rags to riches to rags story is ironic to say the least – as the ex-CEO of 20th Century Fox International, he of all people must appreciate the […]