Digital marketing team

Catalyst MDC operates a virtual bench of specialist digital freelancers, consultants and partners from Australia and around the world led by two very experienced digital leaders. However, about a third of any good digital team is software, which lives in the cloud, delivers consistently, improves dramatically all the time, and rarely pulls a sickie. 

The secret to working effectively in a more virtual context is not only software but process; our processes have been honed from years of experience in managing staff, freelancers and suppliers as directors of agencies and as clients ourselves – read more about not only our internal processes but those we tailor for clients to help them run their own digital practice efficiently.

Leaders

Camilla Cooke

Camilla Cooke

Head of Strategy

Camilla Cooke is a digital marketing expert, with extensive experience across all aspects of digital marketing and strategy, including social, content, search, eCRM, digital advertising and digital brand development, and has a strong background in data and analytics. She has held senior positions at digital agencies in London and Sydney and was the founding digital partner of New Dialogue (now Tongue). Since arriving in Australia in 2003, the clients she has worked on have included Sony, Vodafone, CBA, Nokia, Microsoft, Dell, ALP (Kevin 07 digital campaign), NPS, Virgin Mobile, University of Newcastle, PayPal, Nestle, News Ltd, LG, Cancer Australia, UNSW, Jeminex, Aussie, Unilever, GSK, Challenger and Qantas Frequent Flyer. From 2013-2015 she was the Marketing Director for Cure Brain Cancer Foundation, for whom she managed a full re-brand as well as their first multi-channel advertising campaign, which won silver at the Australian Effie Awards 2015.

Bill Roberts

Bill Roberts

Head of Planning & Implementation

Bill Roberts is a seasoned marketer having set up one of the UK’s first Digital marketing agencies in 1995. Across the following seven years Bill worked on clients like Unisys, IBM and General Motors and he also developed ground-breaking agency service offerings for Enterprise Level Personalisation Platforms and Interactive TV. Moving to Australia in 2003, Bill consulted on early stage start-ups and his focus quickly turned to mobile; with the arrival of 3G in Australia, Bill produced Australia’s first mobile soap opera, ‘Random Place’. Across the past few years, Bill has consulted to many clients directly and through other agencies on digital marketing initiatives. The digital, social and content projects Bill has worked on more recently include FMCG, healthcare, insurance telematics, fleet management, real estate, enterprise technology, consumer banking and asset management.