We focus on the objectives and realities of your business. Good digital strategy is more than the sum of its parts; it’s about how the entire ecosystem works together. We deliver holistic, integrated recommendations based on what you need, not what we want to sell.
How to select the right digital partner or agency
There are many useful guides to choosing a marketing agency; processes, checklists and score cards abound using criteria – such as Australia’s leading expert Darren Woolley’s 4 C’s – Chemistry, Capabilities, Creativity, Commercials – considerations being category or B2B vs B2C expertise, skills, market experience, conflicts etc. However many of these are more relevant for evaluating a generic rather than a digital agency, and focus on the agency’s attributes rather than client needs. Even Avi Dan’s seminal piece in Adage a few years back importantly stressed ‘cultural alignment’ but didn’t mention the task in hand. Chuck Frey gets closer to it for digital (or in this case content marketing) agencies by citing the ‘do they practice what they preach? test’. Refreshingly the Business Marketing Institute comes at it much more from the client’s perspective, looking at what your budget is, what you need to do, and what % of revenue you’d represent. We’ve been chosen as a digital partner, worked with agencies, and, as freelance consultants, even helped clients select digital suppliers. So we’d like to throw in our own checklist as to what to look for when it comes to choosing a digital marketing partner, and why you might consider us:
“If you want more than creative campaigns and awards but rather digital marketing that seriously drives business, look no further.”
“Bill has the ability to envisage smart ideas, harness them for everyday life, and bring a vision to reality – and to market.”
“Camilla has outstanding talent in strategic data-driven digital marketing and brings to any team a willingness to go the extra mile.”
Check out our team and their experience
Read about our team, our experience and the brands we have worked on plus the nice things folks say about us ,our ability to work with agencies both directly and indirectly through clients, and why you should consider us for your digital marketing.
Or if you have a pressing marketing challenge, why not cut to the chase and call us now to see how we can help you.